Communication and Media Manager
TITLE: KREASI COMMUNICATION AND MEDIA MANAGER
LOCATION: Jakarta, Indonesia
CHILD SAFEGUARDING: Level 3: The post-holder will have frequent or intensive contact with children and/or young people (e.g., once a week or more, or four days in a month or more, including overnight stays) due to the nature of the work in country programs, visits, or responsibility for implementing staff vetting processes.
ROLE PURPOSE:
Kolaborasi untuk Edukasi Anak Indonesia (KREASI), or Collaboration for the Education of Indonesian Children, is a program aimed at accelerating improvements in literacy, numeracy, and character education for preschool and primary school students in 8 districts across 4 provinces in Indonesia. The program is funded by the Global Partnership for Education (GPE) through the Multiplier Grant, leveraging investments from the Australian Government’s Department of Foreign Affairs and Trade (DFAT) for its INOVASI Phase 3 program.
KREASI is implemented by Save the Children Australia and Save the Children Indonesia, appointed as the Grant Agent by the Ministry of Education, Culture, Research, and Technology (MoECRT) and the Ministry of Religious Affairs (MoRA), with endorsement from Mitra Pendidikan Indonesia/Local Education Group (MPI/LEG), a consortium of 17 international and local education organizations. The program aligns with Indonesia’s national education goals, particularly the Merdeka Belajar initiative, emphasizing personalized, holistic, and sustainable education.
The KREASI Communication and Media Manager will develop the KREASI communication and media strategy and plan, then oversee the development and implementation of KREASI’s communication and media activities. Reporting to the Head of Learning, Impact, Ecosystem, and Policy, this role will enhance KREASI’s visibility, communicate achievements to stakeholders, and promote the program through multiple media channels (e.g., press, TV, radio, digital platforms, and social media). This work will support the KREASI program’s goals in a creative and cost-effective manner.
The Manager, along with the Chief / Deputy Chief of Party KREASI, will also be a key point of contact for media and press inquiries, therefore will require an in depth understanding of KREASI’s goals and priorities, as well as compliance with donor requirements set by Global Partnership for Education and Save the Children. The role demands staying informed of current and emerging communication trends to respond effectively to media queries.
Collaborating across departments—including program, advocacy and campaign, policy, and fundraising—the Manager will maximize communication opportunities, produce engaging content for media (e.g., press releases), and identify compelling story opportunities. This role also involves overseeing KREASI’s branding strategy, ensuring alignment with organizational goals and media best practices.
KREASI Communication and Media Manager will have a sound knowledge of contemporary media and the ability to deal with journalists at all levels and also expected to have the ability to work with KREASI stakeholders in the education ecosystem. In his/her role for Brand, the Manager will deliver the overarching branding strategy of the KREASI program, will also be a champion in instilling a KREASI culture in such ways to ensure across all key parts of KREASI brand, goals and priorities are lived internally, and across all media platforms nationally.
The post-holder will work with external agencies or communities (if needed) and other KREASI and Save The Children teams (fundraising / advocacy and campaigns) to help create compelling media activities. The post-holder will advise these teams on how to best share their messages across various platforms using their expertise. The Manager will suggest communication campaign strategies that are ambitious, creative and coordinate the delivery of these strategies in a collaborative manner.
KEY AREAS OF ACCOUNTABILITY:
Strategy
- Determine the optimal media outlet mix for promotional strategies.
- Monitor and report on outputs (e.g., press, radio, TV, digital platforms, and social media), evaluating the effectiveness of media activities.
- Develop and implement the KREASI Media Strategy, establishing connections with media outlets to enhance program visibility and initiate public conversations.
Planning and Organizing
- Plan and execute media activities across organizational initiatives to raise awareness, enhance brand preference, and strengthen reputation.
- Ensure integration of media communications with marketing and strategic campaigns prioritized by other departments.
- Lead and coordinate media-related activities with the Communication Coordinator(s) and Officer(s).
Implementation
- Manage relationships with press and journalists at national and sub-national levels.
- Identify newsworthy stories and strategically plan media coverage to enhance brand recognition.
- Develop op-eds and tactical plans for public events, briefing spokespersons before interviews, and preparing key messages and Q&A materials.
Initiative and Problem-Solving
- Advise on media and communication channels to ensure successful campaigns.
- Provide solutions for messaging, crisis management, and handling sensitive media stories.
- Advocate for the use of modern tools, metrics, and media trends.
Decision-Making
- Ensure accurate and consistent messaging across media.
- Review drafts, plans, quotes, and briefings to ensure precision and timely dissemination.
- Lead rapid responses to media inquiries and develop strategies with KREASI and ACCM teams.
Brand Management
- Ensure correct branding on digital channels.
- Recommend policies for effective brand management.
- Enhance brand visibility through media coverage and compelling content.
- Supervise external organizers and internal teams to ensure timely delivery of projects and content.
Collaboration and Support
- Work with advocacy and campaign, policy, and fundraising teams to create impactful media content.
- Strengthen KREASI’s presence across media channels.
- Support fundraising campaigns through media activities.
Internal Communication
- Implement internal communication strategies.
- Provide guidance on media protocols and ensure quality of case studies for media audiences.
QUALIFICATIONs
Essential
- Master’s degree in Communication/Media, Journalism, Public Relations, Social Science, or a related field with relevant experience.
- Minimum of 5 years’ experience in a press office or media-related role, preferably addressing developmental issues.
- Established media networks at national and sub-national levels (regional/province and local levels).
- Advanced media writing skills and the ability to adapt complex issues for diverse audiences.
- Proven experience in media handling, advocacy and campaign development, and brand management.
- Analytical skills, a team-oriented approach, and a proactive attitude.
- Strong organizational skills and attention to detail.
- Experience working with a variety of stakeholders, both internal and external
Desirable
- Knowledge of strategic planning and brand management.
- Familiarity with “Integrated Communication and Media Planning.”
- Experience in the non-profit sector.
Equal Opportunities : The post-holder is required to adhere to Yayasan Save the Children Indonesia’s Equal Opportunities and Diversity policies.
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